Win Pampers for a Year!

One of my favourite parts of the recent P&G Mom event I attended was learning more about their Pampers diapers.

Before hearing a presentation from Dianna Kenneally of Pampers Scientific Communications, I only thought about diapers in this way: Do I have enough? Are they on sale? What's the cent cost per diaper? Will they protect Hannah's clothes?

I feel like a horrible mom admitting this, but I never even thought about Hannah. Will she be dry and therefore happy? That's the question I should have focused on.

Thankfully Pampers does their research - however difficult that may be. As Ms. Kenneally pointed out, imagine having a consumer who is only loyal to your product for a few years. And during those few years their needs change constantly and dramatically, sometimes overnight. Oh, and they can't tell you areas that your product needs to improve. 

Welcome to the world of baby products. 

So Pampers talks to moms AND watches how babies use their product in a special lab. Last year in North America they conducted 25 studies - talking to 9,000 moms acquiring 250 hours of interviews.

Pampers technology includes the use of AGM (absorbent gelling material), which can hold 30 times its weight in urine. It locks away liquid from the top sheet which keeps baby dry. And it holds the liquid under pressure, so that when the baby moves the liquid does not. 

I can't help but share some neat diaper facts (although some people may find this a gross topic, I find it quite fascinating). On average, caregivers change a diaper every four hours. During the day, these diapers consist of 100 mL of urine. The overnight diaper? 180 mL of urine. Also, babies pee in gushes, not all at once. 

So, now that I may have grossed you out, I will tell you about an amazing contest Pampers is running. Remember earlier how I mentioned that cost is a major factor in determining how I buy diapers? I'm sure it is for you too. How would you like to win free Pampers for a year?

This contest is open to Canadians starting TODAY, Monday, November 19th at Pampers.ca and at the Pampers Canada Facebook page. The first draw is December 6th and there will be a draw for a year’s worth of diapers each month until the end of June 2013.

Disclosure: I am a P&Gmom. As part of my affiliation with this group I receive products and special access to P&G events. The opinions on this blog are my own. 

© 2012 YYZ Bambina. All Rights Reserved.